Dr. Frederik G. Pferdt gave a 2 hour lecture themed "Innovate! Google style." This lecture explored various factors that stimulate and inhibit creativity and innovation in individuals, teams, and organizations. Frederik introduced useful operating principles which create a thriving and playful culture in one of the most innovative companies in the world. Understanding these principles will catalyze a change in people’s behavior, towards becoming innovators who find unexpected solutions to big and small problems.
Dr. Frederik G. Pferdt is the Head of Innovation & Creativity Programs at Google and leads a talented team which catalyzes 10x thinking at Google by building a thriving innovation environment.
Frederik is co-founder of “The Garage” at Google and was nominated as a visiting scholar at the Center for Design Research (d.school), Stanford University and research scholar at EdLab, Columbia University. As the founder of LearningDesign:Lab, he created award-winning user-centered design experiences for various groups -- from kindergartners, to teachers, to CEOs. As a Lecturer at Stanford University, he feels lucky to see students being empowered through user-centered, prototype-driven design so that they can do cool things that matter in the world. He has also authored and co-authored books and has written more than 18 articles about Innovation, Design Education, eLearning, Change Management and Mentoring. He currently lives in Silicon Valley with his wife and two sons, and draws inspiration from his boys' childish minds and playfulness.