Aalto University Digital Design Laboratory, }ADD{

Working towards integrating design work to its full interdisciplinary potential, Kram/Weisshaar also create the software they use to design their projects. “We wanted to go beyond the limits of commercially available software, which in many cases puts its own print on the objects,” they explained in the Wall Street Journal (26 September 2008). Their methods, explained by Weisshaar in his presentation, also hold the key to "prioritizing the design of experience over things," as Frieze magazine (Jan/Feb 2009) described it.

“Some people always design with their hands, others with their minds; Kram/Weisshaar is a hybrid model in-between. It is taking evolutionary techniques from software design into a physical domain, building things people could only imagine before.”
–JOHN MAEDA, digital media specialist in ICON magazine (May 2007)

Breeding Tables. Image courtesy of Kram/Weisshaar.

MULTITHREAD #03 Escritoire (Front). Image courtesy of Kram/Weisshaar.

Prada instore technology 1999–2004. Image courtesy of Kram/Weisshaar.

Clemens Weisshaar (1977) and Reed Kram (1971) founded Kram/Weisshaar in 2002. Working from Stockholm and Munich, they engage in the design of spaces, products and media. In 2008 the duo were named "Designers of the Future" by Wallpaper* Magazine and Design Miami/Basel. Their clients include BMW, Artek, the Centre Pompidou and The Volkswagen Group, and they have collaborated with e.g. Rem Koolhaas and Miuccia Prada.

After an apprenticeship as a metal worker Weisshaar studied product design at Central Saint Martins College of Art and Design and the Royal College of Art in London and was an assistant to Konstantin Grcic for three years before founding his first office for design in 2000.